I know this is not 1st post about Google authorship implementation
or how important is this you can find out easily on the internet about this. But
now days I’m surprised to know than many small businesses and bloggers are
unaware of Google Authorship, why it is important? And, how to implement?. They
are writing great but they are missing out on the opportunity to gain more
advantage over their competition
.
There are many changes in SEO field recently, So it is extremely
important for Bloggers and small business owners to focus on on a solid content
marketing strategy that builds authority in your area of expertise.
To drive traffic, earn links, and to rank higher on Google,
you need to implement Google Authorship and make it easy for searchers to focus
on your content in the search results pages.
Google Authorship is Google+’s Innovation. Google developed
to improve search quality of your blog content or website by linking your
Google+ profile to all the content you created. So once you linked your profile
with your content that you have been written, you will see you photo and name beside
the link of your article on the SERP.
Google Authorship protects your content by proclaiming over the internet that you wrote the content through the link created between your Google+ account and your content.
Google Authorship ties a Google+ account to content to better identify the original author.. The benefits are vast in terms of visibility, authority, influence, clicks, and conversions. Let’s start with the aforementioned byline.
There are two methods to become a verified author and see
your photo and name in Google search result page.
1. Link your content to your Google profile
Before you start - You’ll need to creat a
Google Plus. If you don’t have yet, go set one up – it needs to be a personal
profile, not a business page. Make sure you’re using a recognizable headshot as
your profile photo. You can’t use your dealership logo, it has to be your face.
STEP 1
- click the blue Edit profile button, then scroll down and click the
Contributor to section of your profile. Click the Add custom link and fill in
the Label and URL fields to specify the name and location of the home page of
the blog you’re contributing to.
STEP
2 - On the author biography / About me page, add a link for the author’s
Google+ profile using the anchor tag code.
<a href="https://plus.google.com/00002255655611?"
rel="me">Google+ </a>
STEP
3 - In each content page, edit the existing link to the author biography
page by adding the anchor tag attribute rel=”author”. The following is an
example of such tag source code (be sure to use the URL to your author
biography page in the href attribute as well as your name as the anchor text):
<a
href="{AuthorBiographyPageURL}" rel="author">Author Name</a>
2. Email
Verification Method
Email verification method is very helpful to authors
on sites in which they can’t edit any anchor tag code, but its use is not
limited to that scenario. As long as its criteria are met, email verification
can be the primary method used for establishing authorship verification.
Type or paste the email address used in your
content’s byline link into the Step 4 text box, and then click Signup for
Authorship.
Look for a verification email from Google sent to
that email address. Once received, click the link within the email to verify
you own the email address.
Check to make sure you’re verified. Put the link to
the post into Google’s
rich snippet testing
tool and see how it should display in search engines.
