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Saturday, 24 September 2016

Google Penguin 4.0 - The Real Time Penguin Algorithm is Live Now

After 2 years waiting, Google has officially confirmed on the Google webmaster blog that Google Penguin 4.0 - The Real Time Penguin Algorithm is rolling out in all languages.

The last update in 2014 – Penguin 3.0 – may have only affected less than 1% of US/UK searches, but that ultimately translated to 12 billion queries.

Google will no longer confirm Penguin update

Google also said with this update, it will no longer confirm future Penguin updates. That makes sense. Since it’s a constant process, there’s nothing to confirm.

Is Penguin fully live?

This real-time Penguin update is probably not fully live yet. It is now “rolling out,” Google said. Google didn’t tell us how long it may take to roll out, but I suspect it won’t take that long, maybe a couple of weeks. If Google regularly revisits your pages, then you should likely see the change quickly. If Google comes to your site more infrequently, it may take longer.

Friday, 23 September 2016

Everything you need to know about Google’s ‘Possum’ algorithm update

Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling 'Possum.'

Source: Search Engine Land
For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2016.
Phil Rozek suggested the name, pointing out that it is fitting since many business owners think their Google My Business listings are gone, when in fact they are not. They have just been filtered — they’re playing possum.
What was the update?
All the evidence seems to indicate this particular update only impacted ranking in the 3-pack and Local Finder (AKA the local results or Google Maps results). There is talk of another update that happened right after, which impacted organic results.
I believe the main purpose of the update was to diversify the local results and also prevent spam from ranking as well.

Based on the dozens of ranking reports I’ve analyzed, I would say this is the biggest update we have seen in Local since Pigeon in 2014. One of the main things that updated was Google’s filter that applies to the local results.

Friday, 26 September 2014

Panda 4.1 — Google’s 27th Panda Update — Is Rolling Out

Google Panda 4.1 Update, Google Panda 4.1 Rolling Out
Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released.
Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into next week, before being complete. Google said that depending on location, about 3%-to-5% of search queries will be affected.............Read More

Thursday, 25 September 2014

The Brief History of Google Authorship

Seo Friends, Nites Prasad, Google Authorship

Presented in 2011, Google Authorship was one of the huge hits for SEO and online advertisers. Inside three years since its official publication, there were numerous changes in how Authorship showed up in query items. In any case, each one change was seen as Google's proceeded with backing for enhancing the task.

Amid Google Authorship's debut time, just about everybody could get their profile pictures in hunt by setting up Authorship markup on their substance and interfacing to that substance from their Google+ profile. Nonetheless, over the long haul, Google got to be choosier about demonstrating the rich snippet, and other quality criteria appeared to become an integral factor. Still, it was not excessively hard to earn the author snippet..

Here is a video from 2011 with Matt Cutts and Othar Hansson explaining the system of Authorship markup and its potential for Google around then:

It was clear that Authorship as an search feature  was a benefit, not a right. Therefore, regardless of to the extent that Google appeared to need individuals to embrace Authorship markup, they were dead set to police the nature of what was demonstrated in inquiry connected with that markup. At the same time none of that set up us for what has happened now: the complete expulsion of creator photo from worldwide search.

Why was Google Authorship Important to Authors?

Google Authorship was grasped by many authors and webmasters as approach to: 

  • Help to focus power and to battle copyright infringement by approving the author's substance to Google as the original author. 
  • Increase click through rates when search results showed the author’s Google profile thumbnail photo.

The following is a sample of Authorship's profile photograph and rich snippet in Google's indexed lists before the progressions on June 25 when Google dropped profile photographs and round check from indicating:

Thursday, 7 August 2014

Google Launches New Local Search Algorithm: Pigeon

On July 24 2014, Google pushed out a new algorithm for local search and is not designed for web spam. (which industry's leading SEO resource "Search Engine Land" called "Pigeon" update). There aren't many details disclosed about the so-called Pigeon yet, but webmasters report considerable changes in their local rankings over the past few days.

Google Pigeon Updates

The update aims at providing a more useful, relevant and accurate local search results. It is not a penalty-based update like Penguin and Panda updates that aimed at cleaning the SERPs from low-quality content. It is basically a core change to the local search ranking algorithm. More

Read More:

Panda 4.0 
                             Google Hummingbird” Algorithm Update:      

Thursday, 22 May 2014

Google Releases 2 New Algorithm Updates: Panda 4.0 & Payday Loan 2.0

Google’s head of webspam, Matt Cutts recently announced two new Google algorithm updates via twitter that could affect your business.

Update #2: Panda 4.0

Panda 4.0 Update

Matt Cutts, an Engineer and head of web spam at Google, announced That Google released latest algorithm Panda 4.0 via twitter. 

Google's Matt Cutts, head of web spam at Google told at Search Engine Land that this Panda 4.0 update impacts ~7.5% of English queries to a degree that a regular user might notice. - a much more significant reach than has been seen in recent updates.

Update #1: Payday Loan 2.0

After the announcement of Panda 4.0 update Maat Cutts announced  in his second tweet that Google began the roll-out of the Payday Loan Algorithm 2.0 over the past weekend.

This specifically aims to target more spammy like industries where the link building and spam tactics are more extreme. Matt added more details while at SMX, which I covered at Search Engine Land.