Google Launches New Local Search Algorithm: Pigeon

On July 24 2014, Google pushed out a new algorithm for local search and is not designed for web spam. (which industry's leading SEO resource "Search Engine Land" called "Pigeon" update). There aren't many details disclosed about the so-called Pigeon yet, but webmasters report considerable changes in their local rankings over the past few days.

The update aims at providing a more useful, relevant and accurate local search results. It is not a penalty-based update like Penguin and Panda updates that aimed at cleaning the SERPs from low-quality content. It is basically a core change to the local search ranking algorithm. More

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                             Google Hummingbird” Algorithm Update: