Google search spam head, Matt Cutts announced at Search
Marketing Expo that his search spam team is working for the “next generation”
Panda update that would being softer than other Panda Updates.
Matt Cutts said that this Panda update should have a direct
impact to helping small businesses to do better.
One google employee in his team is specifically working on
ways to help small websites and businesses to do better in the SERPs. This next
generation update of Panda is one
specific algorithmic change that should have a positive impact on small
business websites.
Cutts didn’t mention when the new version of Panda is roling
out but rather the are currently working on this update.
Google would not be the first time released this type of
softer Panda update. They did a softer update to the Panda algorithm possibly
in July of last year.
