Google’s Matt Cutts: Over Time Backlinks Will Become Less Important

Quality backlinks have been always a big and important factor in SEO for website ranking – but now they will lose their importance in the future?

Google search spam’s head, Matt Cutts, said in a recent webmaster video that backlinks will becomes a little less important But overtime, as Google gets better at understanding the natural language of users’ queries.

Matt Cutts explained that Google is focusing more on natural languages and quality content to determine a web page. Cutts said that now natural language and quality content will play a big roll for ranking.

                  

                   

"Matt Cutts, Google’s head of search spam, answered a question about importance of backlinks in alatest Webmaster video where a user writes in to ask:"

"Google changed the search engine market in the ’90s by evaluating a website’s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?"